(此包裝運用黑人牙膏系列商品作為練習對象）
保 育 動 物 牙 膏 包 裝
2017金點概念設計獎-包裝設計類入圍
ASPaC亞洲學生包裝設計競賽決賽 入圍獎
包裝設計 Package Design｜徐語偵 Vivian Hsu 廖翊涵 Yihan Liao
攝影 Photography ｜周昀叡 Yun Ruei Zhou
世界上瀕臨絕種的動物逐年増多，希望透過生活上的用品，提醒大家愛護地球及動物，同時達到認識以及了解的功用。小朋友通常使用可樂或草莓等等的口味牙膏，若小朋友也能使用功能性牙膏，從小就開始保養愛護自己的牙齒，透過不一樣的功用，能夠讓牙齒更佳的健康。
運用了較為童趣的手法將瀕臨絕種的動物呈現出來，同時將牙膏的功效與瀕臨絕種動物做結合，全亮白對應到黒猩猩的牙齒，水清新對應到企鵝的沁涼以及潔白的樣子，雙重強化對應到犀牛強硬的犀牛角，除了透過這些圖案化的視覺上表達，每盒牙膏理皆附有一張對於該產品功效的說明卡，上面除了功效的解釋，更重要的是有提供瀕臨絕種動物的資訊，教導小朋友如何愛護以及保護這些動物。
在包裝盒的結構設計上，與以往牙膏包裝不同的是，開啟的方式裡外的對應，會讓小朋友充滿驚喜，此開啟方式也可以將此包裝重複使用，不再像以往拆了即丟，此包裝可製成置物盒來放置牙膏及牙刷，同時也達到環保的效果。
The world's endangered animals more and more, we hope that through the life of supplies, not only to remind everyone to love the earth, but also can achieve the understanding of the function. Children usually use Coke or strawberries and so on the taste of toothpaste, I would like to start from childhood began to care for their own teeth, through the same function, to make the teeth better solid.
We use a more childlike approach to the endangered animals show, while the effectiveness of toothpaste and endangered animals to do with the combination of all white to the chimpanzee teeth, fresh water corresponds to the penguin Qinliang and white look, Double hardening corresponding to the rhinoceros tough rhinoceros horn, in addition to these visualized visual expression, each box of toothpaste are attached to a description of the effectiveness of the product card, the above in addition to the interpretation of the effectiveness of the more important is to provide endangered Animal information, teach children how to care and protect these animals.
In the packaging of the structural design, and the previous toothpaste packaging is different, open the way inside and outside the corresponding, will make the children full of surprises, this opening method can also be more long-term use of this packaging, no longer as in the past Lost, this package can be reused, to the set of boxes to place toothpaste and toothbrush, but also to achieve the effect of environmental protection.
